Logo sketches
Logo sketches
Logo sketches cont.
Logo sketches cont.
Revised logo sketches
Revised logo sketches
Selected vectorized logos
Selected vectorized logos
Finalized brand logo
Finalized brand logo
We created several hundred cardboard tags using my logo
We created several hundred cardboard tags using my logo
Tags ready to pin to shirts
Tags ready to pin to shirts
Finished tags
Finished tags
Finished tags, detail
Finished tags, detail
808080 2019  808080 (pronounced eighty eighty eighty) was the result of a collaborative ten-week process to develop a one-night pop-up shop.  Our group of around 20 students and a supervising instructor developed a name for the brand, a series of logos, and around 200 one-of-a-kind t-shirts.   The name, 808080, refers to the hex code of the grey value halfway between black and white. It was a launching point to develop visual ideas for the brand and pop-up as well as our individual apparel designs.